Comparing Affiliate Commissions Across TikTok, YouTube, and Leading E-commerce Platforms

Summary:

Affiliate Commission Comparison: TikTok Shop, Tokopedia, Shopee, YouTube, Lazada

E-commerce platforms like TikTok Shop, Tokopedia, Shopee, YouTube, and Lazada offer affiliate programs that allow content creators to earn commissions by promoting products. This article compares the commission rates and requirements for each platform.

YouTube Shopping

YouTube launched its affiliate program, YouTube Shopping, on September 18, 2024. Creators can link products to their videos, earning commissions when products are sold through these links. The program requires creators to be part of the YouTube Partnership Program, which has the following criteria:

• 1,000 subscribers and 4,000 valid public watch hours in the last 12 months, or
• 1,000 subscribers and 10 million valid public Shorts views in the last 90 days.

Initially, YouTube offers a 100% commission on every affiliate sale.

TikTok Shop

To join TikTok’s affiliate program, creators must meet community guidelines, including:

• Having more than 1,000 followers
• Uploading a TikTok video in the last 28 days
• Being at least 18 years old

Creators can earn commissions by making videos or live streaming to recommend products. The commission rates range from 5% to 10%.

Tokopedia

Tokopedia’s affiliate program allows users to promote products by sharing generated links. The commission structure includes:

• Visit commission: Rp 10-Rp 50 per verified visit
• Sales commission: Up to Rp 20,000 based on category:
  • Beauty and fashion: 10%
  • Food and beverages: 7%
  • Accessories, gadgets, health, mother and baby: 5%
  • Household and books: 4%
  • Audio, automotive, sports, toys, and hobbies: 2%
  • Electronics, mobile phones, and tablets: 1%
• Extra commission: Selected stores can offer up to 20% additional commission for products marked ‘Extra Commission.’

Shopee

Shopee’s affiliate program allows content creators to earn commissions by promoting products on various social media platforms. The commission rates are:

• Social media: Maximum Rp 10,000 per order
  • Non-electronic products: 2%
  • Electronic products: 0.5%
• Shopee Video: 1% for top creators and other creators
• Shopee Live: 1% for Shopee products and 6% for XTRA products
• Commissions are paid weekly after validation.

Lazada

Lazada’s affiliate program offers up to 10% commission on each order. Sellers determine the commission rates, with a minimum of 1.2% across all stores. Recommended commission rates are:

• 6% for electronics and household appliances
• 6% for electronics, mobile phones, and tablets
• 10% for general goods
• 12% for fashion
• 12% for fast-moving consumer goods
• 10% for other categories

Key Points:

Key Point 1: YouTube Shopping’s Competitive Edge

• 100% commission: YouTube offers a full commission on affiliate sales initially, making it highly attractive for creators.
• Integration with videos: Creators can link products directly in their videos, enhancing the shopping experience.
• Partnership Program requirements: Creators need 1,000 subscribers and either 4,000 watch hours or 10 million Shorts views, ensuring quality content.

Key Point 2: TikTok Shop’s Broad Reach

• Community guidelines: Creators must have 1,000 followers, recent video uploads, and be 18 years old, ensuring active and mature participants.
• Video and live streaming: TikTok allows creators to use both formats to recommend products, increasing engagement.
• Commission rates: Ranging from 5% to 10%, offering competitive earnings for creators.

Key Point 3: Tokopedia’s Detailed Commission Structure

• Visit and sales commissions: Tokopedia offers both visit and sales commissions, providing multiple earning avenues.
• Category-based rates: Commissions vary by product category, with beauty and fashion offering the highest at 10%.
• Extra commissions: Selected stores can offer up to 20% additional commission, incentivizing promotion of specific products.

Key Point 4: Shopee’s Versatile Platforms

• Multiple social media platforms: Shopee allows promotion on Instagram, YouTube, Facebook, TikTok, and Twitter, maximizing reach.
• Varied commission rates: Different rates for social media, Shopee Video, and Shopee Live, catering to different content formats.
• Weekly payments: Commissions are validated and paid weekly, ensuring timely earnings for creators.

Key Point 5: Lazada’s Seller-Determined Commissions

• Seller flexibility: Sellers determine commission rates, with a minimum of 1.2%, allowing for tailored incentives.
• Recommended rates: Lazada suggests rates up to 12% for fashion and fast-moving consumer goods, encouraging promotion of these categories.
• Broad category coverage: Commissions apply to a wide range of product categories, from electronics to general goods.

Resources:

YouTube Shopping

YouTube’s affiliate program allows creators to earn commissions by linking products in their videos. The program requires creators to be part of the YouTube Partnership Program, which has specific subscriber and view requirements. Initially, YouTube offers a 100% commission on affiliate sales.

TikTok Shop

TikTok’s affiliate program requires creators to have more than 1,000 followers, recent video uploads, and be at least 18 years old. Creators can earn commissions by making videos or live streaming to recommend products, with rates ranging from 5% to 10%.

Tokopedia

Tokopedia’s affiliate program offers visit and sales commissions, with rates varying by product category. The highest commission is 10% for beauty and fashion products. Selected stores can offer up to 20% additional commission for specific products.

Shopee

Shopee’s affiliate program allows promotion on multiple social media platforms, with varied commission rates for different content formats. Commissions are validated and paid weekly, ensuring timely earnings for creators.

Lazada

Lazada’s affiliate program offers commissions up to 10%, with sellers determining the rates. Recommended rates are up to 12% for fashion and fast-moving consumer goods. Commissions apply to a wide range of product categories.

Next Steps:

1. **Evaluate Platform Suitability:** Assess which platform aligns best with your content and audience to maximize affiliate earnings.
2. **Meet Requirements:** Ensure you meet the eligibility criteria for the chosen platform’s affiliate program.
3. **Create Engaging Content:** Develop content that effectively promotes products and engages your audience to drive sales.