Diagnose
Start with evidence, not assumptions.
We assess consumers, competitors, market conditions and initial opportunity before recommending a launch plan.
Local teams / Regional growth
Enter Southeast Asiawith local teams ready.
PONGO helps Chinese, Korean and global brands build local demand, convert social attention into sales and operate across Southeast Asia.
200+ brandsDirect relationships across priority categories
10,000+ creatorsA network built through years of collaboration
60+ live studiosAcross Indonesia and Malaysia operations
6 SEA marketsDirect operations and regional coverage
Different categories need different routes into Southeast Asia.
PONGO connects each brand's ambition with the way local consumers discover, evaluate and buy.
Make K-beauty locally relevant.
Local creators, content, commerce and market operations built around how Southeast Asian consumers actually choose.
Explore the Korean brand path
Turn product strength into local demand.
Content, social commerce and channel operations for consumer electronics and home-appliance brands.
Explore the Chinese brand path
Where brand vision meets local demand.
Young in spirit. Reliable in delivery. Our Gen Z-native local teams turn consumer insight into content, commerce and market execution.
The PONGO playbook
From zero to local traction.
A connected operating method adapted to each category and market.
Localize
Translate relevance, not words.
We connect product truth, local context and evidence to the desire that moves local consumers.
Launch
Build the first demand loop.
Social channels, creators, content, paid media and commerce setup move together.
Convert
Turn attention into sales.
Live commerce, performance media and store operations share one feedback loop.
Scale
Expand what proves its value.
Winning products, channels and operating patterns move into distribution and additional markets.
Local teams in motion
From local insightto market execution.
Local teams connect content, commerce and market operations in one execution flow.
One connected system for local growth.
Use one capability or connect the full journey from demand creation to daily market operations.
Demand creation↗Commerce↗
Create relevance before asking for conversion.
Social Media Marketing, Influencer Marketing, Content and Short Video Production
Turn attention into sales.
Live Commerce, Paid Social and Performance Marketing
Operations↗Operate the local market.
Distribution, Warehousing, Fulfillment, Logistics, Channels and Sales Operations
Three core markets. Teams already there.
Direct operations in Indonesia, Malaysia and Singapore, with established execution coverage across three additional markets.
Indonesia
100+ local team members and 40+ livestream studios supporting creators, commerce and market operations.
Malaysia
40+ local team members and 20+ livestream studios, with TikTok and Shopee partner capabilities.
Singapore
Local market research, consulting, livestream execution and influencer-project delivery.
Regional coveragePhilippines / Vietnam / Thailand
Direct client relationships
Trusted in the categories we know best.
More than 200 brands have worked directly with PONGO across beauty, electronics, mother and baby, and pet care.
Beauty and personal care
COSRXSOME BY MISKIN10043CEFRANKLY
Consumer electronics
XiaomiHONORLenovo
Family and pet care
Royal CaninMAKUKU
TikTok Strategic Partner and Shopee Live Partner recognition is held by PONGO Indonesia and PONGO Malaysia.
Start with a complimentary market assessment.
Share your brand, product, target market, budget and growth goal. Our local team will respond with an online assessment or PDF.
We respond within 24 hours. The assessment is delivered within two business days after receiving complete information.
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