5 Key Trends Shaping Southeast Asia’s Outdoor Sports Market by 2025

The Five Emerging Trends in Southeast Asia's Outdoor Sports Industry by 2025

1. Sustained High-Growth Trajectory

The Southeast Asian outdoor sports market is predicted to maintain a robust growth trajectory. Forecasts suggest a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030, with the market size projected to expand to USD 153.87 billion by 2030. This indicates a persistent vigor in market expansion over the upcoming years [1].

2. The Emergence of Online Channels

Online sales have become a crucial driving force behind the growth of both the global and Southeast Asian outdoor sports markets. These channels are expected to increase their market share, particularly through e-commerce platforms like Lazada, especially during promotional activities. For instance, sales spikes during events such as the 12.12 Shopping Festival underscore the growing reliance on digital platforms for consumer reach and sales maximization [1][2].

3. Diversification of Subcategories

The segmentation within the Southeast Asian outdoor sports market is projected to diversify and expand. Currently, outdoor sports and fitness equipment stand as the largest subcategory, capturing 52.8% of the online outdoor sports market. This is followed by athletic apparel at 17.2%, and includes other categories like outdoor and fitness accessories and sports footwear. Moving forward, these segments are expected to grow, with burgeoning interest in new categories such as road cycling, camping gear, and travel equipment [1].

4. Country-Specific Market Variability

Southeast Asia's individual national markets display varied performances, influencing the region's overall strategic direction. Vietnam presently holds the largest share of the Southeast Asian online outdoor sports market at 23.5%, followed by the Philippines (21.8%), Thailand (19.6%), Indonesia (18%), Malaysia (11.8%), and Singapore (5.3%). These disparities will continue to shape regional development strategies and opportunities [1].

5. Brand Innovation and Financing

Amidst this vibrant market landscape, brands will emphasize product innovation and strategic marketing to gain competitive edges. Brands like Shandong Taipeng Smart and SAGUARO Shoes have achieved notable market presence by launching high-quality products coupled with effective social media marketing strategies. Moreover, the market is likely to witness an increase in financing activities, enabling more brands to secure investments that foster innovation and drive industry advancement [1].

These trends signify that by 2025, the Southeast Asian outdoor sports sector will continue to witness significant progress across various dimensions, presenting an array of opportunities and challenges for industry players.

Bella Jin

co-Founder of Pongo