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Malaysia · Selected work: 2026

HEA: Merdeka outfits for Malaysian everyday style

Five Merdeka looks bring local context to a fashion story. A single creator-led styling story connected Chinese-inspired design with a Malaysian celebration.

02 · Selected work

What we see in the work

The observations below describe visible sequences in the supplied creator work. PONGO’s confirmed nine-step delivery model appears later on this page.

03 · Historical record

What the record supports

1 distinct platform-post link and 37,600 historical cumulative plays. This is not unique reach, and the overall record date was not supplied.

Selected creator work

One selected creator work.

ciaowen02 social profile avatar

Instagram · 01

ciaowen02

Five looks organised around Merdeka styling

  • ‘5 Looks for Merdeka’ gives the styling story a clear seasonal purpose.
  • A consistent full-body setup makes changes in silhouette and coordination easy to compare.
  • Print close-ups and the Malaysian shop page connect design detail with a local route.

Published 2026-08-28 · 34,449 Instagram plays observed 2026-10-31; 37,823 total plays in the source work

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Historical programme totals are cumulative plays across distinct platform-post links, not unique people. Dated selected-work observations are shown separately and are not added to the programme total.

Next case: JISULIFE Malaysia →

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PONGO manages the work from the first market question through creator execution, measurement, review and final client handover.

Research & planning
01Market research
02Campaign strategy and planning
Creator execution
03Creator selection
04Creator outreach
05Content review and revisions
06Campaign publishing
Evaluation & close
07Performance data collection
08Campaign review
09Final reporting and client handover

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