HAYLOU S30 over-ear headphones on the official product background

Russian- and Spanish-speaking audiences · Selected work: 2024

HAYLOU S30: product reviews and everyday comedy

One headset, three different ways to make its value clear. Long-form review, short-form assessment and situational comedy gave the same product different jobs in the content mix.

01 · Brand and product context

The product and audience context

HAYLOU is a consumer-electronics brand launched by Liesheng in China, with products spanning wireless audio and smart wearables.

This 2024 case centres on the S30 over-ear headphones through a Russian-language YouTube review and Spanish-language TikTok product and comedy formats.

Official background source 1

02 · Selected work

What we see in the work

The observations below describe visible sequences in the supplied creator work. PONGO’s confirmed nine-step delivery model appears later on this page.

03 · Historical record

What the record supports

4 distinct platform-post links and 1,618,600 historical cumulative plays. This is not unique reach, and the overall record date was not supplied.

Selected creator work

3 selected creator works.

YouTube · 01

RunetTimes

A nine-minute product review

Packaging and accessories establish the complete product set.
Close-ups and on-head footage show structure and wearing scale.
Phone settings make the connection workflow visible.

Published 2024-04-10 · 57,996 YouTube plays observed 2026-10-31

View original work ↗

TikTok · 02

dimehectorg

The headset as a prop in a friendship sketch

A familiar story about a friend borrowing a new item opens the sketch.
Wearing, taking and carrying the headphones keep the product inside the action.
Performance, framing and movement create the comedy rhythm.

Published 2024-04-09 · 264,440 TikTok plays observed 2026-10-31

View original on TikTok ↗

TikTok · 03

soyrossmendoza

A concise everyday product assessment

The S30 remains the clear subject throughout the explanation.
Microphone, cable and phone-setting shots support specific feature references.
Indoor close-ups and outdoor wearing footage add scale and context.

Published 2024-03-19 · 1,789,674 TikTok plays observed 2026-10-31

View original on TikTok ↗

Historical programme totals are cumulative plays across distinct platform-post links, not unique people. Dated selected-work observations are shown separately and are not added to the programme total.

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A full-service creator commerce practice

Nine steps, one team.

PONGO manages the work from the first market question through creator execution, measurement, review and final client handover.

Research & planning

01Market research

02Campaign strategy and planning

Creator execution

03Creator selection

04Creator outreach

05Content review and revisions

06Campaign publishing

Evaluation & close

07Performance data collection

08Campaign review

09Final reporting and client handover