Indonesia, Malaysia and Vietnam · Selected work: 2025

MIXUE: turning store moments into creator stories

Turning Snow King's birthday into a local store moment. Creators brought a brand celebration into store visits, character interaction and audience participation.

01 · Brand and product context

The product and audience context

MIXUE began in Zhengzhou in 1997 and is known for ice cream, tea drinks, the Snow King character and a highly recognisable brand song.

This 2025 work follows Snow King birthday activity across Southeast Asian markets, retaining common store, character and drink cues while allowing local humour, music and language.

Official background source 1

02 · Selected work

What we see in the work

The observations below describe visible sequences in the supplied creator work. PONGO’s confirmed nine-step delivery model appears later on this page.

03 · Historical record

What the record supports

10 distinct platform-post links and 5,932,945 historical cumulative plays. This is not unique reach, and the overall record date was not supplied.

Selected creator work

3 selected creator works.

TikTok · 01

sonu_paii

A creator-led celebration and store visit

Costume and exaggerated movement establish a comic character.
Interaction with Snow King makes the brand figure part of the story.
Movement from storefront to menu connects celebration with an actual order.

Published 2025-11-21 · 3,483,530 TikTok plays observed 2026-10-31

View original on TikTok ↗

Instagram · 02

abieechai

A local retail moment in Instagram format

Ukulele performance gives the birthday post a distinct musical form.
Red clothing, signage, Snow King and products sustain brand recognition.
Ice cream, drinks and a tote make the celebration tangible.

Published 2025-11-14 · 315,448 Instagram plays observed 2026-10-31; 316,020 total plays in the source work

View original work ↗

View this post on Instagram

TikTok · 03

tranganh.2705

Vietnamese creator participation

Snow King remains a consistent visual anchor through dance and explanation.
Two drinks shown together make the featured products concrete.
Indoor and outdoor scenes lead into visible birthday participation information.

Published 2025-11-20 · 149,883 TikTok plays observed 2026-10-31

View original on TikTok ↗

Historical programme totals are cumulative plays across distinct platform-post links, not unique people. Dated selected-work observations are shown separately and are not added to the programme total.

Influencer marketing service Related market or capability Discuss a campaign

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A full-service creator commerce practice

Nine steps, one team.

PONGO manages the work from the first market question through creator execution, measurement, review and final client handover.

Research & planning

01Market research

02Campaign strategy and planning

Creator execution

03Creator selection

04Creator outreach

05Content review and revisions

06Campaign publishing

Evaluation & close

07Performance data collection

08Campaign review

09Final reporting and client handover