Floating moon lamp from a Temu marketplace product-family image
Temu logo

English-speaking home audiences · Selected work: 2024

Temu: product discovery through home styling

Giving product discovery a room, a routine and a visual payoff. A moon lamp and bedroom textiles became part of recognisable home styling rather than isolated marketplace listings.

01 · Brand and product context

The product and audience context

Temu is an ecommerce marketplace within PDD Holdings, launched in the United States in 2022 across categories including home goods.

This 2024 English-language home case follows one creator presenting a floating moon lamp installation and a bedroom-textile reset as two different product-discovery stories.

Official background source 1 · Official background source 2

02 · Selected work

What we see in the work

The observations below describe visible sequences in the supplied creator work. PONGO’s confirmed nine-step delivery model appears later on this page.

03 · Historical record

What the record supports

2 distinct platform-post links and 45,400,000 historical cumulative plays. This is not unique reach, and the overall record date was not supplied.

Selected creator work

2 selected creator works.

lifebyshawna social profile avatar

Instagram · 01

lifebyshawna

A floating moon lamp as a room transformation

  • The gap between sphere and base creates an immediate visual question.
  • Unboxing, placement and adjustment preserve a followable setup process.
  • Day and night views from the same position show the lamp’s finished effect.

Published 2024-01-16 · 43,440,249 Instagram plays observed 2026-10-31; 43,440,249 total plays in the source work

View original work ↗
View this post on Instagram
lifebyshawna social profile avatar

Instagram · 02

lifebyshawna

Texture and colour through a bedroom reset

  • Spreading and smoothing the textile makes surface texture visible.
  • A fixed bed view makes each added layer easy to follow.
  • Colour, blanket and cushion combinations show the product inside a complete room.

Published 2024-01-13 · 2,610 Instagram plays observed 2026-10-31; 2,610 total plays in the source work

View original work ↗
View this post on Instagram

Historical programme totals are cumulative plays across distinct platform-post links, not unique people. Dated selected-work observations are shown separately and are not added to the programme total.

Next case: TikTok →

A full-service creator commerce practice

Nine steps, one team.

PONGO manages the work from the first market question through creator execution, measurement, review and final client handover.

Research & planning
01Market research
02Campaign strategy and planning
Creator execution
03Creator selection
04Creator outreach
05Content review and revisions
06Campaign publishing
Evaluation & close
07Performance data collection
08Campaign review
09Final reporting and client handover

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