Spanish-speaking beauty audiences · Selected work: 2023

TikTok: beauty trends through Spanish-language creators

From seeing a beauty trend to trying the look. Creators connected platform discovery with product close-ups, swatches and complete makeup routines.

01 · Brand and product context

The product and audience context

TikTok is a global short-video platform for creation, discovery and community interaction, with global headquarters in Los Angeles and Singapore.

This 2023 Spanish-language beauty case follows #TikTokMadeMeBuyIt and #TrendHunter ideas into swatches, application and hands-on product sharing.

Official background source 1

02 · Selected work

What we see in the work

The observations below describe visible sequences in the supplied creator work. PONGO’s confirmed nine-step delivery model appears later on this page.

03 · Historical record

What the record supports

4 distinct platform-post links and 979,400 historical cumulative plays. This is not unique reach, and the overall record date was not supplied.

Selected creator work

3 selected creator works.

TikTok · 01

julianmakeupp

Trend reference followed by a personal try-on

A picture-in-picture reference establishes the beauty topic being tested.
Packaging and applicator close-ups build product recognition.
Application and the finished face connect process with result.

Published 2023-08-29 · 157,029 TikTok plays observed 2026-10-31

View original on TikTok ↗

TikTok · 02

valentinasinfiltros

Swatches and facial application

Multiple products are introduced in a clear use sequence.
Hand swatches add colour and texture information.
Mirror and face application keep the explanation grounded in use.

Published 2023-09-23 · 237,328 TikTok plays observed 2026-10-31

View original on TikTok ↗

TikTok · 03

valentinasinfiltros

A multi-product bedroom routine

A bedroom setting frames the products within an everyday makeup routine.
Tip, applicator and colour-mark close-ups retain specific detail.
Swatches and face views alternate while the products stay visible.

Published 2023-10-03 · 408,733 TikTok plays observed 2026-10-31

View original on TikTok ↗

Historical programme totals are cumulative plays across distinct platform-post links, not unique people. Dated selected-work observations are shown separately and are not added to the programme total.

Influencer marketing service Related market or capability Discuss a campaign

Next case: ZHIYUN →

A full-service creator commerce practice

Nine steps, one team.

PONGO manages the work from the first market question through creator execution, measurement, review and final client handover.

Research & planning

01Market research

02Campaign strategy and planning

Creator execution

03Creator selection

04Creator outreach

05Content review and revisions

06Campaign publishing

Evaluation & close

07Performance data collection

08Campaign review

09Final reporting and client handover

TikTok: beauty trends through Spanish-language creators

The product and audience context

What we see in the work

What the record supports

3 selected creator works.

julianmakeupp

valentinasinfiltros

valentinasinfiltros

Nine steps, one team.

Start your market assessment.

Your enquiry is in.